Singapore Dental Marketing Compliance Guide 2026 | HCSA & SDC

Do Not Use: “Best,” “Fastest,” “Lowest Price,” or “Singapore’s Leading Dentist.”
Do Use: “Evidence-based protocols,” “SDC-registered specialists,” and “transparent fee breakdowns”.

Prohibited: Stylized “before and after” photos that focus on aesthetics over clinical reality, or influencers receiving free treatment in exchange for “hype” videos.
Compliant: Educational diagrams showing how a procedure works or professional photos of the clinical team in a clean, professional environment.

Requirement: A checkbox for marketing consent that is not pre-ticked.
Purpose Limitation: If a patient signs up for an “Invisalign Guide,” you cannot suddenly start spamming them with “Implant Discounts” unless they have consented to receive general marketing.

Ongoing Relationships: You can message current patients about relevant clinical services, but you must provide an immediate and clear opt-out facility (e.g., “Reply STOP to unsubscribe”).
30-Day Rule: Once a user opts out, you have a maximum of 30 days to remove them from all telemarketing lists.

Claims Audit: Scan your website and ads for the words “Best,” “Guaranteed,” “Pain-free,” or “Permanent.” Remove them immediately.
The “Governance Folder”: Create a shared drive where you store screenshots of every ad, its approval date by a senior clinician, and the clinical evidence for its claims.
Consent Evidence: Ensure your CRM (HubSpot, etc.) is capturing the exact wording of the consent the user saw when they filled out a form, along with their IP address and timestamp.
Credential Check: Verify that your clinicians’ credentials on “About Us” pages match their Practising Certificates exactly.
Channel-Specific Opt-Outs: Verify that your “Reply STOP” system for SMS/WhatsApp is actually connected to your suppression list.

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